According to the report released by the law firm Kaplar Hecker & Fink, the existing structures created by the NCAA contracts with media outlets contribute to an uneven playing field between men and women. Corporate sponsorship dollars and the associated benefits are disproportionately spent on men’s championship over women’s with the same sport. “I think women are broadcasted way less than men. Volleyball is the most popular female sport and we generate millions of viewers in the National championship and we are still battling for getting more into sports channels. Our season battles against football and it hits with the start of the men’s basketball season,” stated Gurnell. 

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The agreement with CBS/Turner partnership in airing the NCAA men’s basketball Tournament, which will last until 2032, provides the NCAA the largest source of its revenue. For the 2022 March Madness, CBS/Turner paid $850 million to carry the tournament. “The NCAA championships for swimming and diving are both streamed live on ESPN the same exact way. The television contracts in the NCAA model on football and basketball foremost generate more ratings and the majority of the revenue,” explained Turner. 

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The report shows that the NCAA is losing additional revenue that can improve treatment for female athletics. ESPN is “significantly underpaying” the NCAA for the tournament's rights. The annual broadcast rights of D1 women’s basketball will be worth between $81 million and $112 million in 2025, “multiples more” than ESPN pays to broadcast the 29 championships. “There are a lot of people that think it is not equal. I can agree with that. You will watch the men’s tournament on CBS, it is everywhere, every single game. To watch the women is a little bit different, it is not as wide spread. There is some room for the NCAA to do that better,” stated Patrick Crawford.